about
A Journey Rooted in Passion,
Heritage and Expertise!
Driven by an innate love for design, Swedish native Ulrika Edin, started her professional career 30 years ago in advertising, marketing, and branding. Her ability to transform ideas into visually appealing concepts allowed her to excel in the creative industry, leaving a lasting impact on the brands she worked with. However, as her passion for renovating properties grew, she soon recognized the immense potential in channeling her creativity towards creating beautiful homes. Growing up with parents who were avid renovators and involved in large-scale real estate investments, Ulrika's inclination towards design was deeply ingrained. One of Ulrika's remarkable skills lies in her ability to envision the potential of a property, she possesses an excellent understanding of what fixes bring the highest return on investment when preparing a property for sale or for personal use.
"Ulrika's Organic Modern design style is a testament to her creativity and ability to blend vintage and contemporary elements seamlessly. Her unique approach creates spaces that are both timeless and relevant, evoking a sense of harmony and serenity. By embracing the old and the new, Ulrika has established a distinctive identity in the world of design, setting herself apart from others and captivating those who have the privilege of experiencing her work".
What we do
Remodel Design, Interior Design & Styling
Me and my team understand that your home is a reflection of your personality and lifestyle, we will create a space that not only aligns with your unique taste but also meets your everyday needs.
Our approach to design goes beyond just aesthetics. We believe that good design is a harmonious blend of form and function. Whether it's maximizing storage in a small space or creating an open concept floor plan, we strive to create environments that are not only visually stunning but also practical and functional.
From conceptualization to execution, our team will guide you through every step of the design process. We listen to your ideas, preferences, and goals, and translate them into a cohesive design plan that transforms your house into your perfect home.
portfolio
testimonials
Ulrika is a mastermind when it comes to design. We used both her remodel and interior design services and are so happy with the results! She was able to find a way to beautifully style our home with a budget in mind. Will continue to use her services any time we have another project!
Katie Hettinger, Client. Full property remodel & interior.
Ulrika is simply magical, just like her style. She is a minimalist but everything she touches is grandiose. We have worked together on many occasions: staging, flip, design consultation and every time, she impresses and blows my clients' mind. She has a giant heart and demonstrates impressive work ethics. She is my favorite designer, a fantastic business partner, and a wonderful friend.
Florence Ropelewski , Realtor L'AGENCE Branding Agency.
"Ulrika has a magical vision of what can be"
Kevin Johnson , ReMax Gold. Northen California
Ulrika did an amazing job in transforming our home into a very elegant place to live in. Blending the Old and the Modern era pieces in an excellent way. That was a big factor in getting our home sold.
Randy & Lia G, Clients.
Staging for sale, Full Interior Design new home.
"Showing Edin’s remodeled and staged property I heard the words cute, adorable and charming about 1000 times. Everybody thought that the work done was fantastic! The utilization of indoor and outdoor space was well thought out and very functional. I.e. no wasted space. And because of that people stayed for a long time looking at every detail indoor and out."
Ian Winget , ReMax Gold. Yountville
We absolutely LOVE our new family room and kitchen, thanks to Ms. Ulrika! Thank you for all you did for us! Above and beyond what we could imagine.
Al & Kim Bagos , Client, Kitchen and Family room remodel.
let's connect!
I would love to hear from you!
Xo Ulrika.
For partnership, inquires or questions.
ulrika@goedin.com
Tel: 707 688 1006
Serving Napa, Sonoma and Solano County.